The WHO is important, I think, and it needs to get some serious, honest, and blunt truth spoken to its power. A new, expensive PR plan won’t deliver it.
Contrary to the gloom on TV, I say we’re living in the most inventive, hopeful, and impactful period in history since the days of Newton and Shakespeare.
Bayer misunderstood its legal and ethical exposure on Roundup, or it readily endorsed and embraced it. Either way, its reputation will suffer.
Facebook has helped make our lives into the the most blunt, incessantly angry and endlessly renewable show in entertainment history.
It’s not certain and a lot can happen between now and early 2021, but my bet is that the annual Consumer Electronics Show (“CES”) will be cancelled or severely curtailed. The show is still on, according to its organizers (the Consumer Technology Association, or “CTA”), and it promises to “highlight technologies that help provide solutions […]
COVID-19 is a game-changing Black Swan event that demands much more than an incrementalist wait-and-see response. It’s time to reinvent the PR agency model.
The Artemis Accords are nonbinding, aspirational behaviors for NASA partners and suppliers. They could have been so much more.
Good or bad, enough or not, my issue or your crusade, it’s idiotic to imagine companies embracing agendas beyond those generated by their pursuit of profit.
Caring isn’t a marketing program full of stock images of people and families, it’s a business strategy that requires thoughtful and honest transparency.