If company websites were truthful, we’d be winning the fights against climate change and social injustice. Only it’s not, and we’re not.
Would acting like a religion yield business plans that were more honest & maybe deliver outcomes that truly changed the world?
There’s a solid self-interest case for experimenting with something you’ve never done before, especially now.
I’d throw a bunch of engineers at a Manhattan Project-styled crash campaign to come up with fantastic new ideas.
The world has changed. Maybe it’s time to change how you think about corporate communications…and how you do it.
Acronyms are where words go to die. There has to be a better way for companies to talk about their sustainability journeys.
We watch made-up measures of value while sales looks at, well, sales. And then we wonder why our budgets get cut before theirs.
Wells Fargo recently announced that it would reduce its multi-billion-dollar annual spend on consultants. The problem is deeper than its budget and ranges far beyond the company.
I was mistaken to think that I had a relationship with the bank, but I am sure that it won’t have any of my accounts by the end of the year.
The parallels between the Vietnam War and our “war” against Covid-19 are eerily similar, only we’ve not had our own Walter Cronkite net it out.