The remedy for the loss of stakeholder trust won’t come from a social media dashboard or corporate purpose PR campaign.
Is giving marketing communicators responsibility for overarching corporate communications a good idea? I wonder…
If company websites were truthful, we’d be winning the fights against climate change and social injustice. Only it’s not, and we’re not.
Would acting like a religion yield business plans that were more honest & maybe deliver outcomes that truly changed the world?
There’s a solid self-interest case for experimenting with something you’ve never done before, especially now.
I’d throw a bunch of engineers at a Manhattan Project-styled crash campaign to come up with fantastic new ideas.
The world has changed. Maybe it’s time to change how you think about corporate communications…and how you do it.
Acronyms are where words go to die. There has to be a better way for companies to talk about their sustainability journeys.
We watch made-up measures of value while sales looks at, well, sales. And then we wonder why our budgets get cut before theirs.
Wells Fargo recently announced that it would reduce its multi-billion-dollar annual spend on consultants. The problem is deeper than its budget and ranges far beyond the company.