If company websites were truthful, we’d be winning the fights against climate change and social injustice. Only it’s not, and we’re not.
Would acting like a religion yield business plans that were more honest & maybe deliver outcomes that truly changed the world?
There’s a solid self-interest case for experimenting with something you’ve never done before, especially now.
I’d throw a bunch of engineers at a Manhattan Project-styled crash campaign to come up with fantastic new ideas.
Could business plans be more honest, believable, and just maybe deliver outcomes that truly changed the world?
The world has changed. Maybe it’s time to change how you think about corporate communications…and how you do it.
Today’s experiment in the recording studio was to create a model for the chorus that’ll open the show.
“Ludd’s Children” is a morality play about the first robot workers who unionize. This is the evolving opening number that now includes a draft bass and a progression at the end that will lead into “I Am.” I’ve also figured out the chorus. Scratch vocals next!
Acronyms are where words go to die. There has to be a better way for companies to talk about their sustainability journeys.
“One/I Am” is the opening number for “Ludd’s Children.” This snippet is just an experiment with a piano and rhythm track.