Trust Isn’t Free Anymore
The remedy for the loss of stakeholder trust won’t come from a social media dashboard or corporate purpose PR campaign.
Communications Devolution Or Revolution?
Is giving marketing communicators responsibility for overarching corporate communications a good idea? I wonder…
Does Corporate Sustainability Have A Credibility Problem?
If company websites were truthful, we’d be winning the fights against climate change and social injustice. Only it’s not, and we’re not.
Is Corporate Purpose A Matter Of Faith?
Would acting like a religion yield business plans that were more honest & maybe deliver outcomes that truly changed the world?
What’s Your PR Skunk Works Project?
There’s a solid self-interest case for experimenting with something you’ve never done before, especially now.
Intel Has A New Logo. Now What?
I’d throw a bunch of engineers at a Manhattan Project-styled crash campaign to come up with fantastic new ideas.
Is It Time To Disrupt The Purpose of Corporate Purpose?
Could business plans be more honest, believable, and just maybe deliver outcomes that truly changed the world?
It’s Time To Disrupt Your Communications
The world has changed. Maybe it’s time to change how you think about corporate communications…and how you do it.
One/I Am v3
Today’s experiment in the recording studio was to create a model for the chorus that’ll open the show.
One/I Am v2
“Ludd’s Children” is a morality play about the first robot workers who unionize. This is the evolving opening number that now includes a draft bass and a progression at the end that will lead into “I Am.” I’ve also figured out the chorus. Scratch vocals next!